Leading, Slipping, Gaining, Lagging Analysis:
Assessing Retail Trade Earnings Growth
Across Oklahoma Counties
Real* Retail Trade
Earnings Growth
County vs Statewide Average: 2010-2022 and 2022
Real* Retail Trade
Earnings Growth
Oklahoma:
2010-2022 = 3.94%
2022 = 4.35%
Borrowing from an approach that sometimes appears in the finance sections of the popular press, LSGL analysis is a handy and versatile way to compare, portray and classify the patterns of real retail trade earnings growth across all of Oklahoma's 77 counties. In finance, this technique is used for comparing and assessing the market performance of individual securities or across industry sectors. For example, the performance of the 30 stocks contained within Dow are compared with one another over the past week in contrast to their performance over the past month using the Dow's respective averages as the points of reference.
Here in this Oklahoma Regional Economic Analysis Project report, we adopt this approach to gauge and compare the real retail trade earnings growth of Oklahoma's 77 counties over the latest available year (2022) against the backdrop of their growth over the long term period (2010-2022). In so doing we classify their growth and performance into 4 broad categories: Leading, Slipping, Gaining and Lagging.
Real* Retail Trade
Earnings Growth
County vs Statewide Average: 2010-2022 and 2022
Real* Retail Trade
Earnings Growth
Oklahoma:
2010-2022 = 3.94%
2022 = 4.35%
This figure displays the 77 counties of Oklahoma as dots on a scattergram, with the vertical axis representing the average annual real retail trade earnings growth rate over the long-term period (2010-2022), and the horizontal axis representing the real retail trade earnings growth rate for the near-term (2022).
This figure sets apart those counties whose long-term real retail trade earnings growth exceeded the statewide average of 3.94%, by portraying them in the top two quadrants demarcated at 3.94% on the vertical axis. County whose long-term average annual real retail trade earnings growth rate trailed the statewide average (3.94%) are distributed in the bottom two quadrants. In all, 32 counties surpassed the statewide average over 2010-2022, while 42 counties fell below.
Similarly, the two quadrants on the right of this figure present the positions of the 40 counties whose most recent (2022) real retail trade earnings growth rate exceeded the statewide average (4.35%). The two quadrants on the left feature those 34 counties whose real retail trade earnings growth over 2022 trailed the statewide average.
Accordingly, each quadrant portrays the performance of all 77 counties corresponding with their long-term (2010-2022) and near-term (2022) performance relative to their respective statewide averages of 3.94% over 2010-2022 and 4.35% over 2022:
Leading counties () (top-right quadrant)...are counties whose average annual real retail trade earnings growth rate surpassed the statewide average both long-term (3.94%) and near-term (4.35%).
Slipping counties () (top-left quadrant)...are counties whose long-term average annual real retail trade earnings growth rate exceeded the statewide average (3.94%), but whose near-term growth has "slipped" by falling below the Oklahoma average (4.35%).
Gaining counties () (bottom-right quadrant)...are counties whose long-term average annual real retail trade earnings growth rate fell below the statewide average (3.94%), but whose near-term growth has "gained" by registering above the average (4.35%) statewide.
Lagging counties () (bottom-left quadrant)...are counties whose average annual real retail trade earnings growth rate fell under the statewide average both long-term (3.94%) and near-term (4.35%).
   
 
Summary of Oklahoma's 77 County Totals
 
Short Term Average
 
 
Below
(4.35%)
Above
(4.35%)
 
Long
Term
Average
Above
(3.94%)
8
24
32
Below
(3.94%)
26
16
42
 
34
40
74
 
   
Leading Counties
2022 vs. 2010-2022 Averages
Leading Counties
white dot
Oklahoma:
2010-2022 = 3.94%
2022 = 4.35%
Turning attention to the top-right quadrant from the discussion above, this figure features the distribution of the Oklahoma counties classified as Leading. These counties surpassed Oklahoma's average annual real retail trade earnings growth both long-term (2010-2022 = 3.94%) as well as near-term (2022 = 4.35%). Each is identified by its corresponding ranking based on it's average annual real retail trade earnings growth rate over 2010-2022.
Of Oklahoma's 77 counties, 24 (31%) are classified within the Leading () category. Those counties ranked by their long-term average include:
Slipping Counties
2022 vs. 2010-2022 Averages
Slipping Counties
Oklahoma:
2010-2022 = 3.94%
2022 = 4.35%
This figure depicts the distribution of the 8 Oklahoma counties classified as Slipping (top-left quadrant), in that their long-term average annual real retail trade earnings growth rate outpaced the average statewide (2010-2022 = 3.94%), while they trailed the statewide average near-term (2022 = 4.35%). Again, each county is identified by it's corresponding ranking based on its average annual real retail trade earnings growth rate over 2010-2022.
Only 8 (10%) of Oklahoma's 77 counties are classified as Slipping (). Those counties ranked by their long-term average include:
Gaining Counties
2022 vs. 2010-2022 Averages
Gaining Counties
white dot
Oklahoma:
2010-2022 = 3.94%
2022 = 4.35%
This figure shows the distribution of the 16 Oklahoma counties classified as Gaining (bottom-right quadrant), in that their long-term average annual real retail trade earnings growth rate posted below the average statewide (2010-2022 = 3.94%), while they outpaced Oklahoma's average near-term (2022 = 4.35%). Again, each county is identified by its corresponding ranking based on its average annual real retail trade earnings growth rate over 2010-2022.
Of Oklahoma's 77 counties, 21% (16) are featured as Gaining (). Those counties ranked by their long-term average include:
Lagging Counties
2022 vs. 2010-2022 Averages
Lagging Counties
white dot
Oklahoma:
2010-2022 = 3.94%
2022 = 4.35%
This figure depicts the distributions of the 26 Oklahoma counties classified as Lagging (bottom-left quadrant). These counties trailed the statewide average annual real retail trade earnings growth both long-term (2010-2022 = 3.94%) as well as near-term (2022 = 4.35%). Again, each county is identified by its corresponding ranking based on it's average annual real retail trade earnings growth rate over 2010-2022.
34% of Oklahoma's counties, 26 of 77, are characterized here as Lagging (). Those counties ranked by their long-term average include:
   
 
Oklahoma
Real* Retail Trade Earnings Growth
County vs. Statewide Average
 
2010-2022
 
2022
 
 
Leading Counties
 
2
6.86
 
32
4.68
95,374
 
16
5.01
 
25
5.25
579,465
 
5
6.59
 
5
9.59
5,190
 
19
4.84
 
11
7.17
34,746
 
30
4.05
 
9
7.46
101,479
 
26
4.41
 
38
4.54
56,696
 
9
6.01
 
34
4.61
47,125
 
6
6.52
 
21
5.65
45,302
 
17
4.99
 
28
4.92
13,587
 
1
7.86
 
15
6.30
74,271
 
4
6.59
 
2
11.42
60,111
 
12
5.55
 
8
7.89
24,734
 
22
4.54
 
22
5.54
81,172
 
20
4.70
 
7
8.03
8,157
 
14
5.40
 
24
5.26
10,397
 
28
4.17
 
36
4.59
2,716,491
 
31
4.03
 
12
6.98
60,856
 
25
4.44
 
13
6.61
33,368
 
29
4.06
 
1
13.59
21,448
 
32
3.98
 
16
6.29
121,858
 
18
4.97
 
27
4.93
64,791
 
27
4.18
 
33
4.62
36,445
 
21
4.60
 
39
4.49
2,180,752
 
23
4.53
 
14
6.47
72,438
Slipping Counties
 
13
5.52
 
75
-23.52
22,369
 
10
5.80
 
51
3.22
214,796
 
24
4.45
 
57
2.53
126,670
 
8
6.39
 
72
-2.53
4,503
 
7
6.42
 
70
0.11
59,583
 
3
6.74
 
61
1.88
97,598
 
15
5.39
 
73
-3.10
3,157
 
11
5.71
 
64
1.55
150,450
Gaining Counties
 
64
0.75
 
29
4.76
19,461
 
50
2.67
 
40
4.44
10,124
 
69
0.10
 
35
4.60
4,211
 
54
2.28
 
6
9.33
7,416
 
60
1.42
 
23
5.29
77,215
 
72
-2.06
 
10
7.42
9,791
 
35
3.85
 
26
5.24
100,993
 
67
0.17
 
31
4.72
8,170
 
44
3.13
 
17
6.13
29,917
 
41
3.53
 
30
4.76
143,873
 
33
3.93
 
3
11.09
13,738
 
34
3.93
 
20
5.69
55,159
 
38
3.64
 
18
6.08
185,156
 
37
3.68
 
4
9.99
16,587
 
45
3.10
 
37
4.58
5,073
 
36
3.73
 
19
5.72
8,502
Lagging Counties
 
65
0.50
 
45
3.59
4,239
 
46
3.00
 
67
1.21
60,790
 
68
0.15
 
55
2.86
30,648
 
42
3.51
 
50
3.24
70,278
 
40
3.55
 
44
3.90
22,332
 
57
1.94
 
49
3.27
215,242
 
59
1.87
 
59
2.37
59,486
 
62
1.38
 
71
-0.61
3,600
 
52
2.46
 
60
2.08
136,309
 
48
2.75
 
47
3.31
67,054
 
66
0.37
 
52
3.01
4,318
 
71
-1.72
 
69
0.81
3,105
 
61
1.40
 
56
2.81
15,930
 
47
2.79
 
42
4.22
11,403
 
56
1.94
 
54
2.86
52,766
 
70
-0.88
 
66
1.43
4,048
 
74
-5.59
 
68
1.15
7,209
 
55
2.23
 
41
4.33
63,201
 
51
2.54
 
74
-3.29
10,126
 
43
3.33
 
46
3.51
86,747
 
39
3.58
 
65
1.51
83,488
 
63
1.20
 
43
4.19
32,627
 
73
-2.08
 
63
1.57
68,410
 
49
2.73
 
53
2.99
143,676
 
53
2.33
 
48
3.29
19,969
 
58
1.92
 
62
1.69
43,722
Undefined/Suppressed Counties
 
U
U
 
58
2.42
3,216
 
U
U
 
S
S
S
 
U
U
 
S
S
S
 
 
 
 
 
 
 
 
 
3.94
 
4.35
9,249,412
 
 
 
 
 
 
 
 
 
3.97
 
3.04
861,699,000
November 2023
REAP_PI_CA1600N_610700_LSGL
 
   
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